We have compiled a list of our most frequently asked questions. If you have a question that is not listed here, please contact us.
I have a small business making a small but satisfying profit. How can I be guaranteed my profits would be increased enough to justify a further investment in a web store?
Your Web Store is an investment in your future, both competitively and financially. The Internet is now the #1 source for purchasing. Over 50% of all purchasing was completed on the Internet in 2005. More people everyday are using the Internet not just for e-mail and surfing the web, but also for purchasing everything from groceries and furniture to travel vacations and antiques. Wouldn't you like to capitalize early on a clearly growing trend? We are putting you in the right place (your Web Store) at the right time (now).
My inventory is too vast to even begin to list every item. Where will I find the time and expertise to add all of my products into a web store?
We make sure you are 100% competent at operating your Web Store. Adding products, taking photos, and writing descriptions is simple to learn. However, if you need assistance in recataloguing your inventory, infinFX can complete this at a rate of $60/hour.
What if I decide I’m just not profiting from my investment in a Web Store? Do I just bite the financial loss?
Profit is gauged over a period of time. Until you effectively advertise your Web Store, sales will be slow. Accordingly, this is where our Internet Marketing Plans come into play. We offer comprehensive Marketing Plans which are comprised of unique marketing strategies to maximize the sales potential of your Web Store. From search engine optimization to customized banner advertisements and advertising programs, infinFX will make sure your Web Store becomes profitable for you.
How technologically competent do I have to be to run a web store?
If you've ever used a point-of-sale register, a Web Store will seem very easy to operate. Most of our clients learn to operate the store in about an hour. The administration panel (or backend) of the Web Store is object-oriented, meaning you do not need to know any programming language to add and delete products. To learn more about the features and benefits of a Web Store, click here.
Who maintains the Web Store? Does it require mantenance?
We teach you how to maintain the Web Store. Don't worry, operating your Web Store is very easy. Once you have your inventory fully catalogued, the only additional work is to add new products, fill existing orders, and monitor inventory levels. A Web Store can be easily operated alongside an existing physical store.
Do I really need a Web Site for my small business?
Even if your business is small and sells products or services you don't think can be sold online, to stay competitive, you need a Web Site/Store. Internet marketing research firms predict that the number of online consumers will grow at a rate of 30% to 50% over the next few years. Since many consumers now search for information online prior to making a purchase at a bricks-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of monkeys, your chance at making a good first impression will be lost. (1). Simply put, if you don't have a Web site, you're losing out to other businesses that do.
Can I start with a basic plan and upgrade later?
Yes, if you are on a budget, you can purchase a basic plan now and upgrade if you are in need of a more powerful marketing plan down the road.
How do I select a good Internet marketing firm?
There are several important things to look for when choosing an Internet marketing solutions company. First of all, the professionalism is key. If the company does not seem professional, the likelihood is their work won't be either. Another important key aspect is a company who believes the client is the number one priority. Too many big firms oversee the client as just another dollar. At infinFX, we work to build a personal relationship with every client. We know if you are completely satisfied, you will tell other people. If you are not satisfied, we are not satisfied.
How I wll be able to monitor my site's traffic?
We offer full Web Site Traffic Monitoring software that works behind the scenes to give you detailed information about how many visits per day, week, month, as well as what pages were most popular, and where your visitors came from. Monitoring your web site's traffic is easy, informative, and fun.
How should I promote my web site?
You should make sure that your web site is prominently displayed on all of your printed advertising, such as business card, signage, brochures/flyers, and yellow page ads. We will take care of marketing your web site on the Internet with our search engine optimization program.
Are you able to guarantee a high ranking in search engines with your Internet Marketing Plans?
Yes, our Internet Marketing Plans are uniquely planned and executed for every company. We take your competition into account and submit your Web Site/Store to over 25 different search engines.
I already have a web site that I want to change. Can you quote me a price for redesign?
Yes, if you already have a Web Site/Store, but it is putting people to sleep, we will work with you to create a more attractive, unique, and inviting online presence. Please contact us to set up a free consultation.
Where does the business owner come into play in the development process?
We work closely with each client to make sure their needs and expectations are not only being met, but exceeded at every step of the way. We will meet several times and correspond frequently during the development process to make sure your web site is designed as you had envisioned.
Do you own the marketing and code used to produce my web site?
After we receive final payment, you own all of the code and marketing materials. We do, however, reserve the right to use your material as work examples in our client portfolios, unless otherwise specified.
How will I provide content materials to you?
If you have graphics, stock art, informational content, or any other content, you can provide us this material either via e-mail or on CD/DVD. You are responsible for delivering this content to us at a specified date, unless you want to push your project completion back.
If I have any questions or concerns during the development process, who can help me?
You will be assigned a Marketing Specialist who will be able to assist you with every question or concern you might have. The Creative Director is also available to assist you in any creative questions or suggestions you might have, as well.
Sources:
1. Microsoft.com, Why Your Business Needs A Web Site